Hey, I'm Matt.
I grew up in the UK and brought my love of car culture with me when I moved to Canada. Today, I spend my time building businesses, working on automotive projects and, more often than not, finding an excuse to get out for a drive. I'm best known as the founder of Morning Meets, a private automotive community built around bringing like-minded enthusiasts together and making the most of what car culture has to offer.
Alongside it I've grown Go Sunday Drive, The Secret Shoot Series, Quiet Hours and co-founded Driven Frames, and I'm rebuilding a 2002 Lotus Elise into a Cup 250 tribute.
Morning Meets
A private, invite-only community for sports and supercar owners. Every member is referenced and every car qualified, so the group stays small enough that everyone knows each other.
Inspired by the UK car scene, Morning Meets was created to bring a richer, more comprehensive experience to Canada’s automotive community. Our goal was to set a new standard for what your ownership should be: inclusive, respectful and built around the laughs and conversations held off the road.
400
Members
60+
Events in 2026
400+
On the waitlist
In the press · Autostrada Magazine, Summer 2025
The GTA's Morning Meets is the antidote to chaotic car culture
Other projects
Event series
Secret Shoot
Invite-only photography events at private locations, run by Morning Meets with a content embargo until the reveal.
The Runway put more than 200 cars on a private runway in Cambridge, Ontario, with planes flying overhead.
Follow Secret ShootMonthly charity meet
Quiet Hours
A monthly charity car meet that rethinks how car events work in Toronto. You get a postal code and nothing else. Early in the morning, more than 100 cars line the street, from a Series 1 Elise to an F40.
Every meet supports a different charity. No stunts, no noise, just good cars for a good cause before the city wakes up.
Follow Quiet Hours
Platform
Go Sunday Drive
Canada's largest driving-routes platform. Roads worth the detour, mapped and shared, including a Z-shaped route built with Nissan.
Visit Go Sunday DriveIn the press · NOW Toronto, April 2026
An Ontario duo is reshaping the stigma around sports car enthusiasts by curating scenic driving routes across the provincePhotography
Driven Frames
Watch this space!
Build
Project Cup 250
A 2002 Lotus Elise S2, rebuilt in the spirit of the Elise Cup 250, a car Lotus never sold in Canada. Documented start to finish as a short-form series.
Watch the buildReviews and content
Car reviews and partnerships
Video reviews of press cars on loan from manufacturers, including Nissan's Z Nismo in both automatic and manual form.
I partner with brands both personally and through the pages I run, reaching an audience of 70,000. That ranges from content campaigns to member activations like Rivian demo drives.
40K
Go Sunday Drive
15K
Morning Meets
10K
Personal
5K
Quiet Hours
Brands I've worked with
Nissan · Mercedes-Benz · Rivian · and more
Watch a review
What drives me
Good people, good cars and good roads. Everything I build is about getting those three in the same place, and making it easier for the next person to find them.